| Channels on your AdSense program let you capture where your advertising efforts are earning the most revenue, and how placement can improve your rankings. This is important for identifying the strongest and weakest points of your ad campaign, and can help you find out what’s working and what isn’t. If you’re wondering what part of your site visitors frequent the most, you’ll be able to track it by creating channels right on your site. Only you have access to this information through your AdSense account, and doing this over a few pages on your site can bring many benefits to your AdSense program. Google AdSense programs feature both URL and custom channels that will help you fine-tune your AdSense efforts. Channels let you monitor your performance, and statistical reports are also available. Think of these as “heat maps” of your highly trafficked areas within a Website or page. You can customize the channels with colors and try out different placement strategies on your Website. URL channels are the channels that track entire domain names and sub domains, giving you statistics on performance on a report. Setting up a URL channel is easy through your AdSense Setup account tabs. Entering the full URL into the channel box will track all of the performance of that page, and provide a statistical report outlining page views and costs per impression. Custom channels are created in the same way, except that you have the flexibility of tracking specific ad units, link units, or parts of your pages. This can help you view and compare different pages and topics against each other. Custom channels are the best way to track different topics and segments of a site against each other. Google recently launched the ability to launch multiple custom channels; these are useful when you want to track simultaneous ad initiatives, so you’re not limited to just one domain or Web page at a time. Optimizing your channels is the best way to get the most important facts and data about your pages or domain name. When you’re creating a custom channel, you’ll identify each part of your page that requires tracking. For example, you might want to compare your leader ads next to your navigational links on the right side of a particular page. Each channel is assigned with Page+Location+Ad Format+Color Palette. It’s easy to create multiple channels quickly, then simply copy and paste the code that Google assigns for this to add to your page. The traffic reports are the highlights of this tool; you’ll get to view page impressions, clicks, the page’s CPM, and the total revenue earned at a glance! If you’ve created custom channels, each segment will be outlined in detail; it’s the best way to see what areas of your site might need some work. Channels are a valuable tool for any AdSense program, and optimizing yours will let you create the ultimate revenue stream easily! |