| Even when you’re an AdSense professional, it’s important to brush up on the basics once in a while to make sure you are on your way to success! AdSense programs are a great way to bring in streaming revenue from your blog or Website with little work. Because Google takes the guesswork out of keyword advertising and contextual ad placement for you, it’s important to understand the basics and follow the guidelines that will bring in the most value for your advertisers. Here are the basic Do’s and Don’ts of the Adsense program that will help you tailor the ultimate system: Do find the most efficient publishing tool for your content. You can apply for an AdSense account through blogger.com and get faster approval. Google owns Blogger, and they are ready to enroll new members daily. Try it out and see what happens! Don’t use click-bots or “programs” designed to click on your ads anonymously. These can get traced fairly easily. Don’t ever click your own ads. Google will track this, and they can do this much easier than ever before. If you get caught, you will be taken out of the AdSense program very quickly and it will be hard to come back. Do call the AdSense team for any questions, tips, or suggestions about your site or ad program when you need it. They are very good with getting in touch with you via e-mail or phone. Also make sure you understand the Terms and Conditions section completely before making bigger decisions or adjustments to your program. Do make sure you understand what “click-through rate (CTR)” means. CTR is the ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%. Do make sure you understand what “cost-per-click (CPC)” means. CPC is the earning you get per click. Do learn what an AdSense earning is made up of. This is the impression-count times click-though-rate times cost-per-click times smart-pricing factor. Do take the time to find out what the highest-paying niches, keyword categories, and subjects are. This can help you improve your site dramatically, but it has to stay relevant to your overall topic or your readers will lose interest. Make use of Overture Bid Tool and Search Engine Keyword Tool to find suitable keywords. Don’t put competitor contextual ads on the same page as your Adsense. Your site visitors will easily see that you have ads from Yahoo Publisher Network on your site and may be turned off. |