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ADSENSE DICTIONARY
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- Above The Fold
- The part of the screen where a user does not have to scroll to see content. In other words, the top part of the screen. This term comes from newspapers where the top part of the page is above the actual fold in the page.
- Account Activation
- After submitting an AdSense application and verifying your email address, the AdSense team will evaluate your application and send you an email within 1-2 days. If accepted into the program, you'll be able to log in to your new account and copy-and-paste the AdSense ad code into your web pages to begin serving ads. This activates your AdSense account.
- Account Creation
- An AdSense account will be created for you if your application to the program is accepted. You'll then be able to log in to and activate your account.
- Actual Cost-Per-Click
- This is the amount an advertiser actually pays for each click his/her ad receives. The AdWords Discounter automatically gives advertisers the lowest possible price in order to maintain their ad's position. The actual CPC will be equal to or less than the maximum CPC specified.
- Actual Cost-Per-Thousand-Impressions
- This is the amount an advertiser actually pays for each impression of his/her ad. The AdWords Discounter automatically gives advertisers the lowest possible price in order to maintain their ad's position. The actual CPM will be equal to or less than the maximum CPM specified.
- Ad layout
- The way the ads are displayed on a publisher's site. You can choose the format that best fits your site. For example, the banner ad layout will display up to 2 ads horizontally across the page and the skyscraper will display up to 4 ads vertically.
- Ad Layout Code
- The HTML that is placed on any page of an approved site by the publisher who owns the site, allowing ads to be shown on that page in a specific ad layout format.
- Ad Rank
- Positioning. An ad's position on a web page is determined by a combination of its maximum cost-per-click (price) and clickthrough rate (performance).
- Ad Server
- A computer, normally operated by a third party, that delivers and tracks advertisements independent of the web site where the ad is being displayed. Use of an ad server helps establish trust between an advertiser and publisher since the statistics are maintained by a objective third party.
- Ad Unit
- A set of ads displayed as a result of one piece of the AdSense ad code.
- Adjustments
- Your earnings may include debits or credits for various reasons, all of which are listed on your Payment History page. Possible adjustments include AdSense for search fees, Check fees, Invalid Clicks, and others.
- AdSense For Search Fees
- As stated in the Google AdSense Terms and Conditions, your AdSense for search earnings may be offset by fees. This applies to a small number of publishers only
- Adware
- Software that collects a user's information without their knowledge through the user's Internet connection. This information is often used for the purposes of displaying advertisements through pop-ups or other means. Sites associated with Adware are not allowed to run the AdSense ad code.
- AdWords
- AdWords is Google's branded P4P service. This offering classifies Google as part Pay per click (PPC) Search Engine. The service places relevant text-based ads both within Google - termed "sponsored links" - and on external sites willing to host Google ads - termed "Ads By Google." These external sites are those that use AdSense, the other side of the Google advertising model. Companies wishing to promote their products/services can enroll in this program.
- Affiliate Program
- Any type of revenue sharing program where an affiliate web site receives a portion of income for delivering sales, leads, or traffic to a merchant website.
- Alternate ads
- Alternate Ads allow you to monetize your ad space in the event that Google is unable to serve targeted ads to your page. By specifying an image or ad server of your choice, you can make sure that your advertising space is always being used effectively, either by targeted AdSense ads, or by your own choice of content. Alternate Ads, if specified, will be shown when there are no targeted ads available for your page. The ad space will not be branded as 'Ads by Google.'
- Article
- A work of prose, usually on a specific topic, identified by its title (or heading) and often by its author(s), and usually includes a resource box that has information about the author and a link to his web site.
- AWeber
- A third-party service that offers unlimited autoresponders and newsletter hosting.
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