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ADSENSE DICTIONARY
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- Channel
- A publisher-specified group of pages used for reporting purposes. Publishers can create channels to track specific metrics across pages, sites, and domains.
- Check Fees
- The
costs associated with special delivery of checks, or stop payment requests
- Click
- In AdSense publisher reports, a click corresponds to a user's click on any ad on a publisher's page. The Click column may also include clicks that are deemed to be invalid, and for which no earnings are generated. Clicks on PSAs are not included in publisher reports.
- Click Fraud
- A scam involving displaying Adsense ads, and then using various methods to fraudulently increase the number of clicks to the advertiser. The person commiting click fraud receives money generated by the click throughs even though the clicks were not generated by genuine customers.
- Clickthrough
- The act of clicking a banner, or other ad, which links the user to the advertiser's Web site.
- Clickthrough Rate (CTR)
- In AdSense publisher reports, clickthrough rate (CTR) is the number of clicks an ad unit receives divided by the number of times the ad unit is shown (impressions).
- Client-Side Software
- Any software application that is used to access or make better use of the internet and is installed on the user's machine, such as browsers, email clients, and internet messaging programs. This often includes hidden downloads or interferes with other applications.
- Cloaking
- Involves serving a specific page to each search engine spider and a different one to human visitors. In most cases this is frowned upon by the search engines.
- Color Palette
- AdSense offers publishers the ability to customize the colors of ads that appear on their sites. Color palettes allow you to make sure that the ad text, background, and border colors complement your website. For added variety and freshness, you can even choose to rotate through up to 4 different color palettes at a time.
- Competitive Ad Filter
- A list that AdSense publishers can create and store in their accounts in order to block ads from certain URLs from running on their sites. After a publisher adds a URL to the list, ads for that website list will not run on his/her site.
- Content
- Content is a generic term used to describe information in a digital context. It can take the form of web pages, as well as the information contained in files such as sound, text, images and video.
- Contextual Advertising
- Sponsored links that appear next to related non-search-engine-generated content, such as news article.
- Cookie Cutter
- Appearing to be mass-produced; identical in appearance.
- Cost-Per-Click (CPC)
- The CPC is the amount an advertiser pays each time a user clicks on his/her ad. Google AdWords has a CPC pricing system.
- Cost-Per-Thousand-Impressions (CPM)
- The CPM is the amount an advertiser pays each time a user views his/her ad and an impression is recorded.
- Crawl
- Because of the way a spider/bot moves through web sites, it is said to ‘crawl’ the page or site.
- Cybersquatting
- Sites such as these are not allowed to run the AdSense ad code. Cybersquatting is using a domain name with bad-faith intent to profit from the goodwill of a trademark belonging to someone else. Typosquatting is a form of cybersquatting, based on the probability that a certain number of Internet users will mistype the name of a URL when surfing.
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