- Editorial Guidelines
- To run AdWords ads on Google, search, and content sites or products in our growing ad network, all AdWords advertisers must follow these guidelines.
- Effective CPM (eCPM)
- Cost per 1000 impressions. From a publisher's perspective, CPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the CPM would equal $180/45, or $4.00.
- Exit Window
- An exit window is a web page that only appears after a person leaves a web site. Usually the exit window contains some kind of advertisement.
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