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Sponsored Links: Adsense Ready   Building Ready Residual Income   Generate Income   Niche Adsense   Turnkey Adsense Niche Adsense Website   Instant Adsense   Best Adsense   Unique Niche   Make Residual Income   Ready Made Adsense Site Passive Income   Adsense Website   Making Money Residual Income Program   Residual Passive Income   Creating Residual Income   Unique Adsense Website   Residual Income Website   Turnkey Affiliate Website   Niche Market Income   Online Residual Income   Residual Income Sources   Niche Affiliate Websites ADSENSE DICTIONARY A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z Index An index or searchable index refers to the database of web pages maintained by a search engine or directory. To be "indexed" is to be included in a search engine's database. Impression The number of impressions is the number of times an ad is displayed on Google or on sites or products in Google's ad network. A page impression is counted each time an ad unit is displayed on a publisher's site. Page impressions are used when calculating reports for AdSense publishers, rather than ad impressions. Invalid Click or Impression Clicks or page impressions generated through prohibited means, and intended to artificially increase click or impression counts on a publisher account. Google's proprietary technology analyzes clicks and impressions to determine whether they fit a pattern of use intended to artificially drive up an advertiser's clicks or a publisher's earnings. Clicks or impressions deemed by us to be invalid should not be included in your earnings. IP Address A string of four numbers separated by periods used to represent a computer on the Internet. The format of the address is specified by the Internet Protocol in RFC 791. When a PC accesses the Internet through an ISP, it sometimes receives a temporary IP address.