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ADSENSE DICTIONARY
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- Keyword
- The word or words that relate to a particular topic. Keywords or phrases are used to construct a search statement to find information.
- Keyword Density
- A percentage measure of how many times a keyword is repeated within text of a page. For example, if a page contains 100 words and ten of those words are "house", then "house" is said to have a 10% keyword density. There are programs that will rate keyword density by singular words or by groups of words, "new home for sale".
- Keyword Research
- Doing research on a single keyword to find it's relatives and related keywords. This is often done to find the highest producing keywords..
- Keyword Stuffing
- A technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search. Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results (this is only one way that search engines determine relevancy, however.) Search engines often penalize a site if the engine discovers keyword stuffing.
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