- Open Directory Project (ODP)
- A site directory run by volunteer editors. This is one of the great internet success stories of 1999. The ODP is used by Lycos, Hotbot, AOL-Netfind, Netscape Netcenter, and the home base www.dmoz.org itself. Currently there are around 700,000 hand picked and selected sites in the directory. The first edition of the ODP was known as NewHoo (a play on Yahoo). Netscape provided server space for the NewHoo directory and it was collectively renamed The ODP.
- Optimization
- Optimization is the process of making your Web site or Web page search engine friendly. Changes made to a Web page to improve the positioning of that page with one or more search engines. Optimization is the means of helping potential customers or visitors to find a Web site. Optimization may involve Web design, layout changes, new text for the title tags, meta tags, alt attributes, title tags, headings, and changes to the first 200-250 words of the main text.
- Opt-in
- An approach to email marketing in which customers must explicitly request to be included in an email campaign or newsletter.
- Opt-out
- A mechanism by which an individual can specifically request to be excluded from or deleted from a telemarketing, direct mail or e-mail marketing list.
- Overture
- Overture, formerly known as GoTo, is Yahoo's advertising program that allows webmasters to display Overture ads for revenue and advertisers to recieve targetted traffic for their websites. It's a program similar to Adsense except, at this time, Overture is not open to everyone. Only webmasters with extremely popular sites have been allowed to display Overture ads on their web sites.
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