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ADSENSE DICTIONARY
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- Page eCPM
- Cost per 1000 impressions. From a publisher's perspective, CPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the CPM would equal $180/45, or $4.00.
- Page Impression
- A page impression is counted each time an ad unit is displayed on a publisher's site. Page impressions are used when calculating reports for AdSense publishers, rather than ad impressions.
- Page View
- The number of times users request a web page. Page view is used interchangeably with page impression.The loading of a webpage by a browser. A single User Session may result in multiple page views and numerous Impressions.
- PageRank (PR)
- PageRank is one of the methods Google uses to determine the relevance or importance of a Web page. PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
- Pay-Per-Click (PPC)
- An ad pricing structure by which the advertiser pays the publisher according to how many times an ad is clicked on by users. With pay-per-click search engines, the highest ranking goes to the highest bidder.
- PHP
- A server-side, cross-platform, HTML embedded scripting language that lets you create dynamic web pages. PHP-enabled web pages are treated just like regular HTML pages and you can create and edit them the same way you normally create regular HTML pages.
- phpBB
- A popular free and open source forum system using the PHP scripting language and a variety of database management systems including MySQL, PostgreSQL, MSSQL, Microsoft Access and, with modification, Oracle.
- Ping
- Ping is an Internet program that lets you verify that a particular Internet address exists and is working.
- Pop Under
- A type of advertisement that is automatically displayed in a second smaller browser window behind the current window apon loading or unloading a normal web page. Pop behind advertisements tend to cost advertisers more since their visibility is higher but are considered less annoying than pop ups by web site visitors.
- Pop Up
- Pop-up ads are a form of online advertising on the World Wide Web intended to increase web traffic. It works when certain web sites open a new web browser window to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well.
- Positioning
- The process of ordering Web sites or Web page titles by a search engine or a directory so that the most relevant (as the engine defines relevant) sites appear first in the search results list for a particular query. The search engine's algorithm for positioning may consider term frequency, term position (eg in the title), and/or number of previous hits by searchers on the page.
- PSA
- PSAs (Public Service Ads) are non-profit organization ads that are served to pages when targeted ads are unavailable, or when Google is unable to gather content from the page. Publishers do not receive earnings for clicks made on PSAs.
- Publisher
- A participant in the AdSense program, who is running a website with ad code on one or more of their web pages.
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