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ADSENSE DICTIONARY
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- Rank
- The position a site is listed in search engines.
- Redirect
- By using particular HTML-code in a Web page, one can redirect a visitor seamlessly to another Web page. Some people use it as a tactic to send a user to a different page from the one clicked on in the search results, the final page being less relevant. This is often considered unacceptable by most search engines.
- Relevance
- A measure of how closely a database entry matches a search request. Most search tools on the Web return results based on relevance. The specific algorithm for computing relevance varies from one service to another, but it's often based on the number of times terms in the search expression appear in the document and whether they appear in the appropriate fields.
- Reprint
- Displaying an article on multiple web sites. Reprint rights are the rights offered by a distributor to reprint his or her article.
- Return On Investment (ROI)
- The actual or perceived future value of an expense or investment. Ad campaign ROI is a metric that attempts to determine what the advertiser receives in return for the cost of the advertising, usually in terms of new sales.
- RSS
- Stands for "Rich Site Summary" or "Really Simple
Syndication." A text file formatted to the XML (eXtensible Markup Language) standard. Commonly used by websites to syndicate news headlines. Freely downloadable RSS newsreaders are available for all computer platforms.
- Run Of Site
- A general online advertising rotation package that allows an advertising campaign to be delivered on all Web pages.
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