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ADSENSE DICTIONARY
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- Script
- A computer program written in an interpreted language, such as JavaScript or Perl, used to create dynamic Web content.
- Server
- A computer that processes requests for HTML, images, and other documents that are components of web pages.
- Session ID
- A unique number that is assigned to a Web site visitor and which is used to track the visitor's path and the time of entry and exit.
- Site Scraper
- Also known as a Site Strippers or Scraper Sites. A program that some people use to create web sites that look like directories. They take (scrape) bits content from other web sites or search engines and post them onto web pages to create instant content. Most Scraper Sites have no original content of their own.
- Site Targeting
- The process of delivering an advertiser's ad to the user through either content matching, profiling, or filtering.The control of the distribution of ad creative to only those web sites or those users that fit within the particular targeting parameters.
- Skyscraper
- A tall, thin, vertical online ad unit. The IAB guidelines recommend two sizes of skyscrapers: 120 X 600 and 160 x 600.
- Smart Pricing
- Google is constantly analyzing data across their network, and if their data shows that a click is less likely to turn into business results (e.g. online sale, registration, phone call, newsletter sign-up), they may reduce the price the advertiser pays for that click.
- Spider
- An automated software program, also called a bot, that retrieves webpages and follows the hyperlinks contained in them. Used to generate indexes used by search engines.
- Sponsor
- An advertiser who has sponsored an ad.
- Sub Domain
- A sub domain allows you to create separate web addresses from just one domain, for example www.shop.com could become shoes.shop.com. Some hosts set a limit for the number of sub domains you can create.
- Subscriber
- An individual who has requested to be added to a specific newsletter or email list.
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