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A lot of Adsense users have deep fears
that they will lose their Adsense accounts
if they do something wrong. Their fears
aren't entirely unfounded either. Many
people have reported that their Adsense
accounts have been suspended indefinitely
for a variety of reasons.
Is there anything you can do?
Fortunately there is! If you follow a few
simple rules you should be able to sleep
easily at night knowing that your Adsense
account is safe.
Are you under 18?
Before you even open an Adsense account
you have to make sure you are at least 18
years old. If you're not, Google says
you're not allowed to open an account. We
believe this is because minors can't
legally enter a binding contract… in
this case Google's Terms and Conditions.
Thankfully there is a way around this.
If you're under 18 you can have an adult
sign up for you. They will receive a check
in the mail every month in their name.
We're not exactly sure how you would
handle taxes in this case, so you might
want to consult an accountant about
this.
Don't click on your ads!
The main reason why most people are
kicked out of the Adsense program is
because they click on their own Adsense
ads.
The good news is this is something that
is entirely preventable!
Just make sure you don't, for any
reason at all, click on your own ads!
Ever! Got it?
We understand that sometimes your
cursor slips and you click on your ads by
mistake… and thankfully Google
understands too! If you ever make the
mistake of clicking on your own ads, email
them immediately and explain your mistake.
Just let them know that it was a mistake
and you won't do it ever again. You can
email them directly at:
adsense-support@google.com
Don't ask people to click on your
ads!
The second most common reason for
getting booted from Adsense is asking
other people to click on their own
ads.
You can't ask people to click on your
ads for any reason. Don't make the mistake
of asking your visitors to "support" your
site by clicking on your Adsense ads.
Don't worry… if people are
interested in the ads, they'll click on
them! There is no need to ask people
directly.
You also can't include incentives of
any kind for users to click on ads. For
example, you can't say "If you click on
the Adsense ad you'll receive a
prize."
Don't label your ads!
Making this mistake probably won't get
your kicked out of Google, but you will at
least get a warning. So why even risk
making this mistake?
A lot of people like to "label" their
ads by putting some text above Adsense.
For example, a common thing we see above
ads is something along the lines of "Great
Products" or "Related Services".
The only text you're allowed to put
above the ads is "Sponsored Links" or
"Advertisements." Some legitimate web
sites label their ads with "Marketplace",
but you must get permission to do
this.
Don't use competitor's ads!
Google doesn't permit Adsense ads to be
published on web pages that also contain
what could be considered competing ads or
services.
If you have elected to receive
contextually-targeted Google ads, this
would include all other
contextually-targeted ads or links on the
same page as Google ads. This would also
include ads throughout the site that mimic
Google ads or otherwise appear to be
associated with Google on your site.
Although you may sell ads directly on
your site, it is your responsibility to
ensure these ads do not mimic Google
ads.
Be careful of your ad
placement!
There are certain rules you have to
follow when it comes to how you place the
ads on your pages. Here is a complete list
of those rules…
- No more than three ad units may be
displayed on each web page.
- A maximum of two Google Adsense for
search boxes may be placed on a page.
- A single link unit may be placed on
each Web site page, in addition to the
ad units and search boxes specified
above. Link units are considered to be
'Google ads' for purposes of these
program policies.
- No Google ad may be placed on any
non-content-based pages. This includes
error, login, registration, "thank you"
or welcome pages.
- No Google ad or Google search box
may be displayed on any domain parking
websites, pop-ups, pop-unders, or in
any email.
- No Google ad may be placed on pages
published specifically for the purpose
of showing ads, whether or not the page
content is relevant.
- Elements on a page must not obscure
any portion of the ads, and the ad
colors must be such that any ad
elements, including text and URL, are
visible.
- clicks on Google ads must not
result in a new browser window being
launched.
Don't mess with the code!
Any Adsense ad code or search box code
must be pasted directly into Web pages
without modification. Adsense participants
are not allowed to alter any portion of
the ad code or change the layout,
behavior, or delivery of ads for any
reason.
Don't use copyrighted
material!
In order to avoid associations with
copyright claims, website publishers may
not display Google ads on web pages with
MP3, Video, News Groups, and Image
Results.
Don't use prohibited
content!
There are certain types of content that
isn't allowed in the Adsense network. Make
sure your web sites don't include:
- Excessive profanity
- Violence, racial intolerance, or
advocate against any individual, group,
or organization
- Hacking/cracking content
- Illicit drugs and drug
paraphernalia
- Pornography, adult, or mature
content
- Gambling or casino-related content
- Excessive advertising
- Any other content that promotes
illegal activity or infringes on the
legal rights of others
- Pop-ups, pop-unders or exit windows
that interfere with site navigation,
obscure Google ads, change user
preferences, or are for downloads.
Other types of pop-ups, pop-unders, or
exit windows may be allowed, provided
that they do not exceed a combined
total of 5 per user session
- Excessive, repetitive, or
irrelevant keywords in the content or
code of web pages
- Deceptive or manipulative content
or construction to improve your site's
search engine ranking, e.g., your
site's PageRank
- Incentives (monetary or
point-based) to users to click on links
or ads while visiting a site containing
Ads
- Sales or promotion of certain
weapons, such as firearms, ammunition,
balisongs, butterfly knives, and brass
knuckles
- Sales or promotion of beer or hard
alcohol
- Sales or promotion of tobacco or
tobacco-related products
- Sales or promotion of prescription
drugs
- Sales or promotion of products that
are replicas or imitations of designer
goods
Make sure you follow Google's
guidelines!
In addition to the standards above,
Adsense participants are required to
adhere to the webmaster guidelines posted
at http://www.google.com/webmasters/guidelines.html.
Some relevant items from the guidelines
are included below for your reference:
- Do not load pages with irrelevant
or excessive key words.
- Do not employ cloaking or sneaky
redirects.
- Do not create multiple pages,
subdomains, or domains with
substantially duplicate content.
- Avoid hidden text or hidden links.
- Keep the links on a given page to a
reasonable number (fewer than 100).
- Do not participate in link schemes
designed to increase your site's
ranking or PageRank. In particular,
avoid links to web spammers or "bad
neighborhoods" on the web as your
website may be affected adversely by
those links.
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