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THE LIBRARY
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Make Easy
Money with
Google : Using
the AdSense
Advertising
Program
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Force your
Web site to
start earning
its keep by
using Google to
draw more
eyes--and
wallets--to
your content.
In this
four-color
guide from
veteran author
and Web
developer Eric
Giguere, you'll
learn all about
Google's
AdSense program
and how you can
use it to make
your Web site
more
profitable.
For
starters,
you'll learn
how to deliver
targeted ads
and Google
search boxes to
your content
pages to earn
extra revenue.
You'll also
learn how to
customize ads
and search
boxes, filter
out
inappropriate
ads, track ad
earnings, and
more. Online
marketers agree
that AdSense is
one of the best
tools you can
use to draw
dollars to your
site. Let
Giguere show
you how to make
the most of it
with this
clear,
practical,
easy-to-read
guide.
Buy This Book!
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Winning
Results with
Google
AdWords
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Don't get lost in
the digital haystack!
With thousands of links
for every search, the
chances of your products
being found online are
slimmer than a needle.
But there’s good
news: you can pinpoint
your marketing message
with help from Winning
Results with Google
AdWords. You'll discover
AdWord essentials, how
to bid for and win the
keywords you want, how
to track your results,
and much more. Create a
profitable ad campaign
using online marketing,
paid search, targeting,
and leveraged branding.
Buy This Book!
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Building
Your Business
with Google For
Dummies
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Google – what a
magnificent, two-headed
creature! On one side
are searching customers;
on the other, business
owners like you. This
book helps bring both
together to live happily
ever after. Here’s
where you’ll
discover how to climb
higher on Google’s
index, explore its great
advertising programs,
and find out how your
site can win the search
sweepstakes.
Details how to make
money with AdSense, a
Google program that
funnels relevant AdWords
ads to other sites-and
pays those sites
whenever someone clicks
on them. Buy This Book!
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Search
Engine
Advertising :
Buying Your Way
to the Top to
Increase
Sales
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You don't have to have
the biggest name or the
most dazzling graphics
to lure customers to
your Web site. These
days, all you really
need is prominent
search-engine placement.
This book shows you how
to get it! With
searching one of the
most popular Internet
activities, a top spot
on a major search engine
virtually ensures a high
volume of
visitors--though
converting them to
buyers is another story.
In these pages, top
Internet marketer and
strategist Catherine
Seda tackles both parts
of that equation. First,
she outlines the
strategy involved in
buying the specific
keyword positions that
will lead users directly
to the page you want.
Then, she describes how
you can turn
poor-performing ad copy
into targeted
sales-getters, and how
you can evaluate and
correct low
visitor-to-buyer
conversions. Beginning
marketers will find the
info they need to
implement a Web strategy
quickly, while advanced
marketers will find all
kinds of tips for
analyzing and improving
current results.
Buy This Book!
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Google
Advertising
A-Z
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Do you want to
learn the ins
and outs of
Google
advertising to
make your
products and
services
available for
up to 180
million
searches per
day? Do you
want to take
advantage of
over 60 tips
and tricks to
dominate
selling on
Google, the
world’s
most popular
search engine?
Whether you are
new to
Pay-Per-Click
advertising or
a seasoned
marketer,
Google
Advertising A-Z
will show you
how in a quick
and easy format
loaded with
charts, guides,
hyperlinks to
free Internet
advertising
tools, tables
and over 60
tips and tricks
to maximizing
your
Return-on-Investment.
See why
Pay-Per-Click
advertising is
exploding on
the Internet
and why small
businesses
worldwide are
adopting it as
their primary
sales tool.
Buy This Book!
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Google
Power:
Unleash
the
Full
Potential
of
Google
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Learn advanced
techniques for
maximizing the
Google search
engine and
extract the
best content
from Google
without having
to learn
complicated
code. Go under
the hood and
learn a wide
range of
advanced web
search
techniques
through
practical
examples. This
is an ideal
resource for
students,
librarians,
journalists,
researchers,
businesspeople,
lawyers,
investigators,
and anyone
interested in
conducting an
in-depth
search.
Buy This Book!
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