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SCIENCE DEPARTMENT

Testing Google's "XML Sitemap Format"

The Theory

Google came out with a new feature called the "XML Sitemap Format." According to Google, the Sitemap Protocol allows you to inform search engines about URLs on your websites that are available for crawling. It is supposed to help get your site indexed faster because search engines can find your pages easier… but does it work?

The Test

Once again we created a new site to test this theory on.

The site is made up of 200 pages. We did not promote the site at all except for using the XML Sitemap.

The Results

The good news: Google spidered the site quickly!
The bad news: Not a single page was included in their index!

For some reason Google uses the site map to spider your pages… but it doesn't help you get indexed at all.

We waited a month thinking any day the pages would show up in the search results but it never happened... and we think it probably never will.

The Lesson

Don't use their sitemap format! It probably does more harm than good.

We're not sure why they would spider your site and not index it… but they must be using that information for something!